Ikaai – The Teej & Rakhi Edition Brings Festive Luxe to Lucknow

Lucknow, 15 July 2025

The festive spirit came alive at Ikaai – The Teej & Rakhi Edition, held at Hyatt Regency, where more than 50 top-tier fashion, jewellery, and lifestyle brands came together under one roof. The one-day luxury shopping exhibition offered Lucknowites an elevated festive retail experience with everything from designer couture and home décor to bespoke gifting options.

Attracting a discerning crowd of shoppers, Ikaai continues to solidify its place as Lucknow’s most sought-after premium exhibition — celebrating contemporary style, craftsmanship, and festive flair. One of the major highlights of the event was the Lucknow launch of ‘tsar’, a new-age luxury perfume house co-founded by Sahaj Chandel, Kriti Chaube, and Divij Kaushik. Making an impressive debut, tsar unveiled its premium collection of unisex fragrances, meticulously crafted for Indian skin and climate, with a focus on sustainability and skin safety.

Lucknow-born co-founder Kriti Chaube spoke passionately about the brand’s vision: “tsar is about identity — it’s made for those who lead with purpose. It’s not just a perfume, it’s a legacy in the making.”With its commitment to conscious luxury and timeless elegance, tsar marked its entry as not just a fragrance, but a bold, olfactory statement for modern India.

‘tsar’ — For the architects of their own empire.